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Do you want to enroll into the course?
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Course Description: Marketing Essentials
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Course Objectives
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Marketing is not just an important focus of a single department; rather it should be understood by the entire organization. This course reviews general marketing concepts and the 4 Ps. Learners will develop specific strategies for gathering information from their customers and learn how to forecast future trends. The goal of this course is to develop a foundation for understanding and making business decisions.
Course Type: Self-Paced
Study Time: 2-3 hrs.
Certificate of Completion: Yes (pdf - printable)
Access: 14 days
Cost: $29.99
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After completing this course students will be able to:
- Understand the importance of marketing management.
- Explain the value of building relationships.
- Describe the roles involved in marketing management.
- Differentiate between a fad and a trend.
- Understand how to use primary and secondary research.
- Analyze the role of marketing in developing business strategies.
- Differentiate among various popular business strategies.
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